New Start. Same Coin. The web performance coin.

~ Dan Boutin

Back in August, I wrote this blog “Two sides to the Same Coin” on marketing campaign & web performance being one in the same.

But they share more than digital & user experience, revenue, speed, etc.

They share risk. They share vulnerability. How, you say?

Well after spending the last 18 months knee deep in marketing with creative teams, agencies, advertising, merchandising, and, most of all, the maniacal focus on personalization and targeting, I’ve seen numerous instances where data becomes exposed for a variety of reasons, most of which aren’t detected until long after the event occurs. (If you want to get spooked and you have an e-commerce presence and you are using an agency, ask to check out their Google Analytics instance with your data. Think GPDR. Think Magecart. Think third party tags. Think vulnerability.)

So, to quote a famous line from the movie, “The Rookie”, “Your grandfather once told me it was OK to think about what you want to do until it’s time to start doing what you were meant to do.”

So, it’s back into web application performance & application security I go.

And I’ve been in this space since 1999 (The Victoria’s Secret Super Bowl ad. Google it, if you must.) And before 1999 I was writing embedded software for airplanes. (Talk about performance and security! Any failures there resulted in potential loss of life. Try that risk on for size.)

So I could not let another Black Friday, Cyber Monday or holiday season sneak by without jumping back into web application performance & security.

I am excited to say that I have joined InStart. I have been working with this team in one way or another since my days at SOASTA. We’ve danced as partners, joined up to solve many customer problems, and now, together we’ll tackle bringing web application security solutions to our friends and customers to help fight current and emerging attacks that seem to evolve on a daily basis. (e.g. origin attacks, automated fraud, web skimming, etc.)

InStart has been in the news lately. Here are some noteable mentions:

Newsweek

Forrester

TechRepublic

More to come!

I’ll be very active on twitter, @danboutingnv and I welcome the follow on LinkedIn. I’d welcome the opportunity to share experiences as well.

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Published by Dan Boutin

Based in Saint Augustine, Florida, I am interested in all things related to eCommerce. That includes digital web application security, web/marketing performance, and the logistics/supply chain. I work with customers to define business use cases for eCommerce Performance around maximizing revenue. Specific verticals include retail, financial services, travel & transportation and hospitality. I have worked as VP of eCommerce for conDati, a Data Science as a Service firm specializing in helping digital marketers gain insights into their digital marketing spend across all channels and obtain the greatest ROI on those investments. Prior to conDati, I was VP of Digital Performance Management at Blue Triangle, where I helped customers gain insights into revenue impacts of customer journey’s across their web sites. Previously, working in the same space, I was Vice President of Digital Strategy at SOASTA. I have also held roles at IBM Rational and Mercury/HP Software, and have worked as a Partner at IBM Global Services specializing in the Financial Services vertical, within the areas of performance management, testing and ITIL. In addition, I have led the corporate SEI initiative at Lockheed Martin and was a contributor to ISO 12207, the U.S. commercial software standard. I have presented my work many conferences including at the South Florida Agile/DevOps days, StarEAST, MobileWeek, Big Data TechCon Boston, Jenkins User Conference (East), several Meetups, and at itSMF events around North America, as well as the itSMF National Conference, multiple Gartner Conferences, and many local and regional events on a variety of topics in performance engineering and the SDLC. You can find me at dan@CAVU-Global.io or danboutingnv@gmail.com @DanBoutinUST or at a conference or meet-up near you.

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